UAE: Samsung launches Galaxy S21 range for as low as Dh130 a month

Seoul - The series will be widely available starting January 29.

Samsung Electronics Co Ltd on Thursday unveiled the first Galaxy S smartphone with a stylus for on-screen work called the S Pen, more than a month ahead of its usual annual release schedule for models of its flagship compact phone.

Analysts have said offering a stylus within the Galaxy S21 series might signal the South Korean tech giant will merge the S line with its other premium smartphone range, the Note, already equipped with a note-taking stylus. That could free up resources for Samsung to push its separate range high-end foldable phones as key mass products rather than niche devices.

Also read: Samsung launches Galaxy S21 range, with S Pen now supported by Ultra device

Samsung is also looking to grab market share after China’s Huawei Technologies was hit with US sanctions that restricted its supply and hurt sales, analysts have said.

An early Galaxy S21 launch is a likely tactic to capitalise on Huawei’s woes, said Counterpoint Research analyst Sujeong Lim. New iterations of the Note typically come in the second half of the year.

Lim said Samsung faces intense competition in the high-end category from Chinese vendors amid growing demand for devices that can be used for remote work amid the coronavirus pandemic, as well as play like videogaming.

The Galaxy S21 and S21+ in 128GB and 256GB storage options, both with 8GB RAM, while the Galaxy S21 Ultra will have 12GB/128GB, 12GB/256GB and 16GB/512GB variants. Prices start at Dh3,199, Dh3,799 and Dh4,899, respectively.

UAE telecom service providers Etisalat and du also announced deals on the new Samsung devices, with prices starting as low as Dh139 and Dh130 a month, respectively.