UAE mobile network changes name again: Here's why

Etisalat, the UAE's largest telecom operator, on Sunday changed its network name to 'DAIS ETISALAT' to mark the Dubai Artificial Intelligence in Sports (DAIS) Conference and Exhibition, which takes place on October 14 and 15 at Dubai World Trade Centre's Sheikh Rashid Hall.

Being organised under the patronage of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Sports Council (DSC), the two-day DAIS Conference and Exhibition will bring together top stars and decision-makers from the world of sport and leading names from the world of Artificial Intelligence for discussions on the scope of AI's ability to enhance every facet of the global sports industry.
Real Madrid manager Zinedine Zidane and former Dutch football star Clarence Seedorf will headline the conference.
Zidane will be speaking on the opening day of the conference. The Frenchman has been a regular visitor to Dubai and has attended two editions of the Dubai International Sports Conference as well. Seedorf, meanwhile, will speak about "Sports Academies And Technology" alongside former Ukraine swimmer Yana Klochkova in the final session of Day Two.
Klochkova has won four Olympic gold medals and a silver, and 10 World Championship medals, while Seedorf was regarded as one of the best midfielders of his generation, playing for top clubs like Ajax, Real Madrid and AC Milan in his decorated career.
DAIS, organised by Dubai Sports Council, has attracted a number of other high profile speakers as well, including Prof Jesse Davis from the Department of Computer Science at Belgian research university, KU Leuven.
A recent study, conducted jointly KU Leuven and data intelligence company SciSports and headed by Prof Davis, analysed nearly 7,000 matches in seven competitions to see how professional football players perform under pressure and what decisions they make in critical match situations.
The won the Best Paper Award for applied data science at a recent conference in Alaska.
 
What: Dubai Artificial Intelligence in Sports (DAIS) conference and exhibition
When: October 14-15, 2019
Where: Sheikh Rashid Hall, Dubai World Trade Centre
Sessions Start: 9am
Registration and Further Details: www.DAIS.ae