UAE firms allocate part of revenues for 100 Million Meals campaign

Dubai - Some companies and startups have also resorted to crowdfunding donations through certified digital platforms like YallaGive.

As the UAE’s 100 Million Meals campaign continues to evoke fantastic response, several companies in the UAE and worldwide are pitching in with unique ways and ideas.

While some businesses have hit upon the idea of allocating a percentage of their Ramadan and weekend sales proceeds towards the noble campaign, others promise to donate twice the amount donated by their customers towards the cause as part of their Corporate Social Responsibility (CSR) programme.

Contributions from startups, SMEs, family businesses, and large conglomerates have been flowing ceaseless since the launch of the campaign and have helped it reach its target within 10 days. As of Thursday, the campaign had raised more than Dh188 million, almost double the initial target.

Some companies and startups have also resorted to crowdfunding donations through certified digital platforms like YallaGive.

Avaya International, a multinational technology firm that specializes in providing communication and collaboration solutions among colleagues, employees in the Middle East and Africa region collectively donated more than 100,000 meals in support of the campaign. The hybrid event was hosted in Dubai, with 100 UAE-based employees joining in-person, and a further 100 employees joining virtually from abroad via Avaya’s video collaboration platform, Avaya Spaces.