The promotion will involve eight shopping malls and 16 hotels across the emirate
From July 1, social media influencers and establishments engaged in advertising and providing advertising services without a licence will be penalised, according to the Abu Dhabi Department of Economic Development (ADDED).
The penalties would amount up to Dh10,000 and may even lead to the closure of the companies.
The Department said licences can easily be obtained through the Tamm platform by accessing the 'Department of Economic Development Services' and selecting the activities they wish to engage in, including advertising services on e-platforms.
Stay up to date with the latest news. Follow KT on WhatsApp Channels.
The licence fee for individuals is Dh1,250; for companies it is Dh5,000.
ADDED said foreigners from outside the country can also obtain a licence provided they have an Emirates ID card or unified number.
The decision is also applicable to government companies involved in advertising services via electronic platforms.
The department also confirmed that influencers have to obtain licence despite having permits from the National Media Council.
Currently, there are 543 licence-holders practising advertising services on electronic platforms and social media, with the number expected to increase after the decision comes into effect.
Earlier, all licensed businesses in the emirate were directed to follow guidelines related to partnerships with social media influencers. Failure to comply will expose violators to closure or fines starting from Dh3,000 and going up to Dh10,000, the the Department of Economic Development said.
ALSO READ:
The promotion will involve eight shopping malls and 16 hotels across the emirate
A workshop attendee said she wanted to be the woman who stopped to help others who are stranded
The new policy will be in place until October, authority says
The lab will use cutting-edge technological and digital tools to detect, analyse, and remove illegally used audiovisual content
Having an internship experience on their resume makes graduates more attractive to potential employers, students believe
Fines of Dh20,000 to 100,000 shall be imposed on companies that fail to meet their target before June 30 — but experts warn against skirting the rules
This donation takes the total amount of UAE aid to Sudan in the past 10 years to more than $3.5 billion
Report any such activity to the government on toll-free number, authorities said