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Over 7,500 women and children beat the Dubai summer heat with a winter-themed festival. The snow-themed DubaICE festival used 100,000 tonnes of ice to cool down the Dubai Ladies Club beach, offering visitors a cool atmosphere that replicated winter-like elements from colder regions around the world.
The festival took place every weekend from August 18 to September 1. The 7,500 visitors it attracted represents a 15.4 per cent increase in footfalls as compared to last year. The majority of women and children who participated in DubaICE were from GCC countries, with 70 per cent of all international visitors from Saudi Arabia.
The highlight of this year's event was a floating iceberg island overlooking the Dubai Ladies Club beachfront. The first of its kind in Dubai, the island provided a cool retreat.
The festival included many snow, water, and entertainment activities. These included an ice structure twice as large as last year's; performances by Disney's 'Frozen' characters; a snowman building and a slime-making station.
An 'Igloo Spa' at 'DubaICE' was also popular feature, as it offered complimentary massages and facials inspired by the healing properties of the subzero temperatures of the Arctic.
Lamia Abdulaziz Khan, Director of the Dubai Ladies Club, said: "During 'DubaICE', we worked in accordance to the standards of quality and innovation that the UAE in general, and Dubai in particular, are known for."
reporters@khaleejtimes.com
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