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Fri, Dec 20, 2024 | Jumada al-Aakhirah 19, 1446 | DXB
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American Garden offers authentic US quality and taste to the rest of the world
From major supermarkets like Carrefour and LuLu to your neighbourhood stores, it caters to a diverse range of consumers in the UAE.
- By
- Sadiq Shaban/sub Editor
Available in supermarkets and stores across the world — including Middle East, Africa, Far East, Asia and Europe — American Garden has over 250 unique products in more than 30 different categories. From major supermarkets like Carrefour and LuLu to your neighbourhood stores, it caters to a diverse range of consumers in the UAE.
American Garden helps consumers cherish the best moments and encourages them to discover, experiment, and experience life to the fullest with its portfolio of quality products.
“As a brand we are constantly looking for ways to meet consumer demands and our portfolio is continuously growing. Having said that we have never lost sight and focus of our core categories that have helped evolve the brand to what it is today. Our flagship category is mayonnaise,” Alyshia M, Brand Manager, American Garden told Khaleej Times.
Bringing in a delightful new range to the dining table, the brand remains loyal to its roots, giving an authentic American taste to its product line. “American Garden has been focusing on foods with gluten allergy. We have made it easier for consumers to identify our products that are gluten-free. Products with no gluten have a gluten-free label on it. This has made it easier for consumers to make an informed choice,” she added.
As a brand American Garden is focusing on making the shopping experience for the consumer easier and more user friendly. “We have created three families to enhance the consumer experience. Each family has a distinctive colour panel that caters to the consumer needs,” she noted.
The Original family (orange) focuses on authentic American flavors. Rich caramel syrup, great for adding smooth caramel flavor to any dessert, is the latest launch in this category. In the World Explorer range, the company gives you a chance to taste new cultures and embrace the flavors the world has to offer. “From our spicy South American habanero pepper sauce to the smooth and creamy Middle Eastern hommos, the World Explorer range gives you the chance to taste some of the world’s greatest flavors. Latest addition to this range includes the Japanese style panko breadcrumbs, which are light flaky breadcrumbs that add a distinctive crunch to your meals,” Alyshia M added.
You can taste the lighter side of life with the Lite Blue range of products. “This family is catered to the health conscious individual. With options like sugar-free and reduced fat that don’t compromise on flavor, our Lite Blue family gives you a variety of choices to live life the healthy way. We have recently introduced whole wheat breadcrumbs, a flavorful yet healthier alternative to our original breadcrumb offering.”
The company is also focusing on its professional host range for the hospitality industry. Starting with 8-10 products specifically for catering specialists and the hotel industry, American Garden has been able to double the product offerings in less than a year.
Alyshia M said, “Our portfolio is very vast, which opens us to a great degree of competition. At American Garden we take that as a challenge because we strive to focus on the quality of our products, which is our high point. We don’t have any local manufacturing. Most of our products come from the US.”
“About 90 per cent of our product offering is manufactured in the US. We adhere to strict FDA regulations, offering consistent quality without messing around with our formulation. Those are areas we firmly believe in. We offer American quality and taste to the rest of the world.”
While it is expensive for American Garden to go through the process of manufacturing in the US for its global consumers, the company is willing to keep its tradition of quality going.
“We are determined not to compromise our quality. There are many brands that have factories in multiple geographies. We don’t do that because we understand that people value our ‘taste profile’. While other brands may have several taste profiles for the same product, we are keen to retain our distinctiveness globally,” she concluded.
More than its importance as a powerful brand in the core market, American Garden’s strength lies in its intimate connection with consumers. And the trust
it evokes.
- sadiq@khaleejtimes.com
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