Asianet to Launch Middle East Channel

DUBAI - Asianet, a leading Indian television channel with footprints across the globe, on Wednesday said its dedicated Middle East Channel will go on air today.

The new channel’s programming is tailored to suit the lifestyle of Kerala expatriates in the region.
Currently, viewers of Asianet in the region are offered the same
programme schedules as that of the flagship channel in Kerala.

“There is a considerable difference in the lifestyle of Keralites in their home state and the expatriate community living in the Middle East. We believe that the difference in outlook and aspirations must reflect in our channel’s programming,” said K. Madhavan, Managing Director
of Asianet Communications Ltd.

The Asianet Middle East 24/7 channel will effectively replace the Asianet channel from Kerala.

Viewers in the region can watch new blockbuster movies and all weekend shows on Fridays instead of having to miss them on Sundays.

The timing of other programmes will also be restructured to suit Middle
East residents.