Dh35 million vehicle plate: 'Most Noble Numbers' charity auction returns to UAE

Tens of millions of dirhams have been raised in a single night of charity in Dubai and Abu Dhabi in the past two years. Another ‘Most Noble Numbers’ charity auction is set on Saturday in support of this year’s ‘1 Billion Meals Endowment’ campaign.

For the uninitiated, it is really mind-boggling to think why would someone pay a whopping Dh35 million or Dh38million for a vehicle plate? Last year, the opening bid for special Dubai plate number ‘AA8’ started at Dh5 million. Bidding became fierce in no time and it went up to Dh20 million, before settling at Dh35 million, and it was finally bought by an anonymous bidder.

A year earlier, in 2021, the single-digit Dubai car plate number ‘AA9’ sold off for a staggering Dh38 million. The winning bidder also remained anonymous.

The first edition of the ‘Most Noble Numbers’ auction that ran alongside the ‘100 Million Meals’ campaign in Ramadan 2021, raised Dh50.45 million in one night only. Last year, the auction for special mobile numbers in Dubai collected Dh53 million, on top of the Dh111 million raised by Abu Dhabi Police for the same campaign in 2022.

Generosity and charity

Two words would best describe how this was made possible: Generosity and charity – in support of the annual Ramadan initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and organised by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).

For the bidders and organisers, acquiring fancy numbers (car plates and special mobile numbers) meant providing meals for the needy.

In 2021, the ‘100 Million Meals’ campaign actually produced more than 220 million meals, thanks to donations from 385,000 individuals, companies, businessmen and philanthropists from 51 nationalities.

The Dh50.45 million raised from auctions that year contributed a big chunk to the overall collection.

Last year, the ‘1 Billion Meals’ target was achieved in less than one month after launch, securing meals to those in need across 50 countries, including Nigeria, Sudan, Albania, Jordan, Egypt, Kyrgyzstan, Lebanon, India, Pakistan, Lebanon, Kyrgyzstan, Angola, Uganda, Kosovo, Tajikistan, and more.

There are more car plate and mobile numbers that will be auctioned and we can expect fierce bidding as soon as the gavel is raised. Bidders will try to outbid each other but this early, we already knew who are the real winners: charity and humanity.