He has held senior roles driving revenue growth at several global media brands
uae1 day ago
In investment opportunities for school bus operators, advertisements and promotional campaigns of business community can now be displayed on school buses, Dubai’s Road and Transport Authority announced Friday.
The initiative aims at providing an additional revenue stream for school transport operators by utilising advertising spaces inside and outside school buses.
However, these advertisements must adhere to stringent standards and requirements to ensure they promote products and offers appropriately, safeguarding the rights and protection of schoolchildren, RTA said.
Stay up to date with the latest news. Follow KT on WhatsApp Channels.
Outlining the advertising standards and requirements that need to be adhered to, Adel Shakri, Director of the Planning and Business Development Department at the Public Transport Corporation at the Roads and Transport Authority, said: Advertisements must be suitable for students and encourage correct principles, morals, and behaviours according to UAE laws. Approval for the content must be obtained from Dubai Municipality, and an advertising permit is required through RTA's website.”
He added: “Onboard advertising screens should be positioned behind the driver to prevent distraction, and no advertisements should obstruct doors or emergency exits. Advertisements on the exterior of buses should not cover the 'School Bus' signage or obstruct the driver’s view, particularly on the rear glass.”
ALSO READ:
He has held senior roles driving revenue growth at several global media brands
uae1 day ago
The fox was first recorded in the country's mountains as recently as 1995 and has only been documented sporadically since
uae1 day ago
We have been blessed with newfound wealth, but others are grappling with unimaginable loss, they said
uae1 day ago
This is one of the four services launched by Mohre aimed at rectifying the status of violating workers and exempting establishments from paying fines
uae1 day ago
They were awarded certificates of appreciation after their efforts contributed to enhancing safety and security in the community
uae1 day ago
While her first few Friday morning runs were attended by only three to five women, it now attracts up to 50 per session
uae1 day ago
Heavy school bags can have emotional and mental effects on children, warn doctors
uae2 days ago
The new vehicles will be utilised to organise traffic flow and enhance security presence in tourist areas and other locations across the emirate
uae2 days ago