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Dubai-based Meraas has signed a 10-year agreement with The Coca-Cola Company for the exclusive naming rights for Dubai's first and biggest indoor, multipurpose arena. Upon completion, the 17,000-capacity arena will be known as the Coca-Cola Arena.
Video: 360-degree view of Dubai Arena, biggest in Middle East
Located at Meraas' popular urban retail and residential destination City Walk in Dubai, the hugely-anticipated arena will open to the public in June this year.
Owned by Meraas, the Coca-Cola Arena will have the ability to host large scale live events 365 days a year. While adding another dimension to Meraas' diverse portfolio of projects, the arena will also bolster Dubai's status as a year-round global tourist destination and foster the development of Dubai as an all-inclusive modern metropolis for its residents.
See the spectacular.Meraas Group Chairman Abdulla Al Habbai commented on the momentous announcement "We are proud to have a company of such worldwide renown as Coca-Cola taking on the naming rights for the arena in the long-term. It is a testament to the unrivalled positioning of Dubai as a global tourism, leisure and entertainment hub.
Hear the incredible.
Feel the unforgettable.
Welcome to Dubai's new home of live entertainment: https://t.co/oc3COhLQy2#cocacolaarena pic.twitter.com/cDGmouIC2H
- Coca-Cola Arena (@cocacolaarena) April 8, 2019
#?????_??? | #????_??_???? ???? "#???_?????" ????? ??? ?????? ?????? ??????? ?????? ?? ????? ?? ??????? pic.twitter.com/498VXEx5R5Murat Ozgel, General Manager of Coca-Cola Middle East and Deputy President of Coca-Cola Middle East and North Africa, added, "We are proud to be a part of this highly anticipated entertainment destination which demonstrates our commitment to the region. The Cola-Cola Arena will build on Dubai's thriving entertainment industry, positively contributing to the city's ambitions to become a world-leading metropolis. The arena will create another iconic landmark in the city attracting visitors from across the world.
- ????? ????? ???????? (@wamnews) April 1, 2019
The state-of-the-art multipurpose Coca-Cola Arena has been designed with Meraas' unmistakable architectural panache. It will be a fully air-conditioned indoor arena with end-stage, central and half-stage configuration capabilities. It is also, significantly, the biggest multipurpose arena of its kind between Istanbul and Singapore.. . . #DubaiArena #meraas #citywalk #dubai #mydubai #uae #emirates #???_????? #???? #??? #???????? ????View this post on Instagram
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