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Dubai Cares ‘School Feeding Campaign’ draws good response

DUBAI —The ‘School Feeding Campaign’ launched by Dubai Cares,

the UAE-based philanthropic establishment founded by His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, has received tremendous response from the UAE business community.

“Strongly supported by our partners, the School Feeding Campaign, which commenced on the first day of the holy month of Ramadan, aims to raise awareness among the UAE community about the lack of food and under nutrition in children in developing countries. The UAE’s corporate sector has always supported our efforts in providing children with access to primary education globally. Over 1000 retail outlets have already joined this initiative. The tremendous support that we have received, will help us provide children with school feeding, as an incentive to attend school and thereby increase school enrolment rates,” said Tariq Al Gurg, CEO of Dubai cares.

Donations for the Dubai Cares ‘School Feeding Campaign’ can be made through a variety of channels. During the campaign period in the holy month between Eid Al Fitr and Eid Al Adha, shoppers can add dh5 or more to their purchases at participating retailers: Al Manama Group, Al Maya Group, Al Tayer Group, Aswaaq, Axiom Telecom, Chalhoub Group, Danube, Easa Saleh Al Gurg Group, Emarat, Jumeirah Group, Landmark Group, Merle Norman, MH Al Shaya Co, Paris Gallery and Sharaf DG.

Al Aqili Furnishings, Dubai Duty Free, Lulu Hypermarkets, Marmum Dairy Farm and Patchi are offering to donate a percentage of their sales to support the campaign and to support Dubai Cares programmes globally.

Alpen Capital, Americana Group, Bank Sarsin Alpen, Build A Bear Workshop, Dubai Airports, Dubai Customs, Dubai Festival City, Dubai Outlet Mall, Dubai International Financial Centre (DIFC), Kinokuniya, Magrudy’s, National Trading & Development Establishment, Virgin Megastore and Wafi will be displaying Dubai Cares donation boxes at their locations to raise funds in support of the campaign and other ongoing programmes. Citibank, Emirates NBD, Mashreq Bank and Standard Chartered Bank are also offering the direct debit facility to their customers who wish to make donations. With the courtesy of The Dubai Mall and HSBC’s support, Dubai Cares will be organising a charity event throughout the holy month of Ramadan at the Star Atrium, to raise awareness about Dubai Cares’ educational programmes globally and the School Feeding Campaign. This event will also aim to attract mall visitors throughout the month to raise funds to support the Campaign.

A Corporate Social Responsibility Kit, which provides step-by-step guide to corporates, as to how to implement a campaign within their workplace, is also available on the Dubai Cares website. Media corporations including Arabian Radio Network, Khaleej Times and Dubai Media Incorporated have also joined Dubai Cares in support of the School Feeding Campaign.

Du and Etisalat are also supporting this campaign through an SMS donation campaign. Donors can contribute through SMS by texting the word ‘Donation’ to certain numbers according to the amount they wish to 
donate.