Dubai: Charity auction sets new world record for third most expensive car plate number

The first ‘Most Noble Numbers’ charity auction, which opened bids on special car plate numbers, and exclusive mobile numbers in Dubai, set a new record of selling the world’s third most expensive car plate number.

The iconic single-digit Dubai plate number, AA8, fetched Dh35 million, coming after the AA9 plate number that was sold at last year’s auction for Dh38 million.

The auction raised a total of Dh53 million after fierce bidding to support the ‘1 Billion Meals’ campaign, which aims to provide food to vulnerable communities in over 50 countries.

The region’s largest distribution drive secured 340 million meals in the first 15 days of its launch, according to organisers.

Organised by Emirates Auction, in collaboration with Roads and Transport Authority in Dubai (RTA), Etisalat, and du, the auction provided an additional 53 million meals to the needy.

Up for bidding was double-digit Dubai car number plate F55 that was sold off at an impressive Dh4 million. Another car plate — V66 — went for Dh4 million, while Y66 was sold at Dh3.8 million.

Fancy numbers

Etisalat’s Diamond+ mobile number 0549999999 was grabbed at a staggering Dh5 million, while the Diamond numbers 0569999995 was sold at Dh150,000, 0569199999 at Dh75,000, 0569999955 at Dh35,000, and 0565566666 at Dh160,000.

du’s mobile number 0581111113 were sold at Dh140,000; 0589999991 at Dh140,000; 0586666663 at Dh100,000; 0581333333 at Dh145,000; and 0586333333 at Dh200,000.

sherouk@khaleejtimes.com