Dubai launches new initiative to train preachers to create social media content

Dubai has launched a new initiative which aims to train religious preachers in content creation. The 'Preaching Content Creators' programme aims to train 35 specialists in creating content online.

Islamic Affairs and Charitable Activities Department has partnered with the New Media Academy to help equip preachers with the tools to effectively disseminate religious content across social media platforms.

Dr Omar Mohammed Al Khatib, Executive Director of the Islamic Affairs Sector, emphasised the programme's importance in fostering awareness and positive guidance within society. "We believe that openness to modern media is essential for creating religious content that can effectively reach different segments of society," he said.

Spanning five weeks with 100 training hours, participants will learn from experts in the fields of digital content, public speaking, and creative storytelling. The curriculum also includes workshops on essential skills such as effective media appearance, mobile photography, editing, and strategic content publishing across various social media platforms. There will be 20 lecturers who will guide the participants through their course.

• Dubai: Hundreds turn up at funeral of woman who died soon after converting to Islam