Dubai: New creative experiences coming up in the city’s public places

Dubai - Brand Dubai and the RTA will be working with artists to enrich the city's spaces.

Do you remember the music festival that was held at the Dubai Metro? What about the parking machines that were turned into artworks? Expect more creative experiences in the city’s public places, as Brand Dubai and the Roads and Transport Authority (RTA) have renewed their partnership, it was announced on Tuesday.

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A fresh series of initiatives will see the two entities working with local and international artists to enrich Dubai’s public environment and create new connections with the community through art and other forms of creative expression.

The renewal of the Brand Dubai-RTA partnership is the continuation of a three-year collaboration, which resulted in several unique projects for the city.

“Our previous three-year partnership had yielded several projects that brought the community together to celebrate art, creativity, culture and heritage. The RTA is committed to working with leading organisations and artists to transform the environment that Dubai offers to both residents and visitors,” said Mattar Mohammed Al Tayer, director-general and chairman of the Board of Executive Directors of the RTA.

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