Dubai PodFest explores the future of podcasting in the Arab world

Participants at a first-of-its-kind event in Dubai highlighted the great potential for the growth of the Arab podcasting industry.

Dubai PodFest, organised under the patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, discussed the future of podcasting in the Arab world and the massive opportunities in the sector.

Held at the Dubai Press Club (DPC), the event brought together more than 200 prominent podcasters and audio content creators, in addition to leading organisations in the sector.

The inaugural edition of the event tackled a range of topics including engaging and attracting subscribers, measuring performance, challenges and opportunities for content creators and the growth of the MENA podcast market. Dubai PodFest 2021 also highlighted the experiences of various podcasters from across the Arab world and discussed their roles in promoting positive content and inspirational stories.

Mona Al Marri, President of the Dubai Press Club, welcomed the participants to the event.

“The Dubai PodFest reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, over two decades ago to establish DPC as a platform for advancing Arab media development.”

Al Marri stressed the importance of strengthening the growth of the sector and further enhancing the quality of podcasting content in the region.

She announced the launch of Dubai Edition, a podcast programme which will host officials from the Government of Dubai as well as various figures from the cultural and creative sectors who will share inspirational stories from Dubai.

Maitha Buhumaid, Director of DPC, said that Dubai PodFest has been able to provide an enriching platform for the exchange of knowledge and experiences between participants on the podcasting industry. She expressed the hope that these discussions can continue in the future in order to support the digital transformation of the Arab media industry.”

Participants in the first session of the event, titled ‘The Future of Podcasting’, discussed ways to widen the audience for podcasting and the challenges facing podcasting in the region, such as being able to monetise podcasts.

During the session, speakers highlighted the importance of using the right tools when producing podcasts and keeping the content fresh in each episode in order to keep attracting more listeners. Participants also pointed out the need for podcasters to develop their storytelling skills, focus on quality and share insightful information from credible sources.