Dubai Summer Surprises: 10 weeks of sales promotions begin

Dubai - Two of Dubai’s most famous and best-loved landmarks will announce the start of DSS with spectacular projection shows lighting up the night sky.

Celebrations to kickstart the latest edition of Dubai Summer Surprises (DSS) in Dubai today, will roll out 10 weeks of sales promotions, family fun, dining offers and entertainment across the city.

Taking place from July 1 to September 4, the 24th edition of DSS will celebrate everything that makes Dubai the number one summer vacation and shopping choice — a family-friendly destination, and retail hotspot for visitors and residents alike.

Two of Dubai’s most famous and best-loved landmarks will announce the start of DSS with spectacular projection shows lighting up the night sky. Performed to the song Dubai Kawkab Akhar, the opening shows will be staged at the IMAGINE show at Dubai Festival City Mall and the Burj Khalifa, Downtown Dubai.

UAE-based artists Kaveh Ahangaran and Maajed Ahmed each tapped into their creative talents for the projection shows, with audiences set to be wowed by a stunning combination of graphics, colour and special effects beamed onto the Burj Khalifa and across the InterContinental Hotel at Dubai Festival City.

Both events will be open to members of the public who have been fully vaccinated against Covid-19, with staff checking their status. For Dubai Festival City Mall, guests can book at one of the Festival Bay restaurants, or visit the bay directly, making sure they provide vaccination verification. For the Burj Khalifa, guests can book at one of the fountain-facing restaurants or visit the location directly making sure they provide their vaccination verification.