The 'eLife Unlimited' packages will give subscribers the opportunity to enjoy speeds of 50 Mbps for the basic bundle 'Starter' and up to 1 Gbps for the 'Premium' 1G offering.
It will also offer more than 590 channels, including 4K content, and over 150 channels in HD.
Khaled ElKhouly, chief consumer Officer at Etisalat, said: "Today's launch of the new home service offering 'eLife Unlimited' reiterates our unwavering commitment to deliver superior home internet and TV entertainment services for residents in the UAE. The increasing demand for faster broadband and higher speeds to watch world-class content led to the revamp of our eLife portfolio and the need to introduce tailor-made packages. The new eLife packages focus on delivering the most engaging content in the UAE on the fastest broadband speeds including easy access to 4K channels and Video on Demand (VOD)."
Customers signing up to 'eLife Unlimited' plans can also choose a 'Mini Pack' that will boost their basic TV subscription with premium Asian, Arabian, Pinoy, and Western channels for only Dh10 a month which is a 75 per cent discount off the regular price of Dh40. The premium package subscribers will be able to select one option for free.
Etisalat also introduced a 'commitment-free' option, waving off the minimum commitment period for subscribers by simply paying a monthly fee of Dh20.