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Etisalat signs sponsorship deal with Manchester City

Abu Dhabi - Etisalat has signed a Memorandum of Understanding (MoU) with Manchester City for a three-year sponsorship with one of the most famous names in the English Premier League.

Manchester City FC CEO Garry Cook and Etisalat Chief Marketing Officer Essa Al Haddad signed the MoU, which precedes a full three-year strategic sponsorship agreement to be formalized later this year.

Chairman of Manchester City Khaldoon Al Mubarak and Etisalat Chairman Mohammad Hassan Omran were also present during the signing ceremony.

The MoU will see both organizations work together to rapidly develop a customized program to drive a long-term relationship based on mutually agreed outcomes.

As part of the terms of the agreement, Etisalat will become the exclusive MCFC Telecommunications Partner in the countries of Etisalat’s operations. For MCFC, the strategic alliance represents another opportunity for the globalization of the brand, as Manchester City continues to develop its worldwide network of fans.

Essa Al Haddad of Etisalat, said ‘Etisalat’s agreement with Manchester City reflects our passionate commitment to football, in the UAE and internationally, and to our growing global customer base. Moreover, our objective is to create, nurture and develop the young talent in UAE, and position UAE as a leading country on the world sports map’.

‘The profile of the club is already growing globally, and the ability to effectively expand this growth with tailored communications forms the core of our agreement with Etisalat. This strategic opportunity allows us to connect to passionate football fans around the Middle East and African regions, providing customized Manchester City FC content through mobile communications channels,’ said Garry Cook, CEO of Manchester City Football Club.