Farmers' markets, magical underwater world: 11 hidden gems to enjoy in Dubai this winter

With winter spreading its charm across Dubai, the city has come alive with public outdoor events that invite people to soak up the season’s vibe with unique entertainment, food, shopping and cultural experiences. Ranging from festive markets to art shows, these outdoor events are some of the unique attractions featured in the #DubaiDestinations winter campaign.

Implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), the latest #DubaiDestinations campaign highlights activities and experiences that people can enjoy in the winter. Shaima Al Suwaidi, Director of Brand Dubai, said: “From vibrant markets to enthralling art displays, the latest #DubaiDestinations campaign highlights a range of outdoor events that capture both the spirit of the season and the emirate’s unique character as a winter destination.

Through the campaign, we seek to raise the profile of the unique events across Dubai that offer unforgettable experiences for residents and visitors. Weaving together compelling content from diverse stakeholders and creatives, the campaign highlights the places, activities and attractions that make Dubai a top pick among global destinations in the winter.”

Winter markets

Dubai’s sparkling winter markets are some of the most engaging places to visit in the emirate in the cooler months.

1. The Dubai Shopping Festival (DSF) market on the waterfront promenade of Al Seef corniche is packed with activities, workshops, and entertainment that the entire family can enjoy. Running until January 29 at the charming heritage district, the market offers an extensive entertainment programme. Under the theme of ‘Learning by Doing’, the market celebrates the spirit of passing knowledge from generation to generation. Interactive art installations in four zones inspired by the natural elements Water, Air, Earth and Fire bring to life the rich culture and history of the UAE.

2. The Etisalat Market Out of the Box (OTB) to be organised at the Dubai Design District from January 19-29 offers eclectic shopping and cuisine, live entertainment, and activities for the entire family including a skating rink and a padel court. The theme of DSF’s premier alternative shopping destination this season is focused on Korean and Japanese pop culture. Visitors will be able to support Emirati and UAE-based entrepreneurs and discover unique fashion and flavours from dozens of homegrown brands at the event.

Platforms for local products

3. The Ripe Market, one of Dubai’s most-loved markets in the winter, runs weekly across several scenic locations. With a flagship location at the Dubai Police Academy Park, the Market offers fresh food, diverse crafts and family-friendly entertainment. In addition, indoor pop-ups that retain the charm of the original event are organised at malls. The Market provides a platform for homegrown merchants and local farmers to sell products ranging from arts, crafts and fashion to fruits and vegetables.

4. The Farmers’ Souq is another highly popular family attraction in the winter. Launched by the Dubai Municipality, and running until March 11 at the Palm Parks, the initiative is a free agricultural, social and investment platform that seeks to gather Emirati farmers under one roof to sell local produce directly to consumers. The Farmers’ Souq this season features over 50 kiosks displaying high-quality local Emirati farm produce including fruits, vegetables, dairy products, organic products, honey, dates, and herbal products.

5. My Second Life (M2L) Market, organised at the DIFC Gate Avenue, offers visitors an opportunity to disconnect from their everyday life and try out new experiences and flavours. Connecting creativity and culture, the market, which runs until March 19, offers immersive experiences and engaging interactions for entrepreneurs, trendsetters, families, and creators.

6. High at the Towers is another highly unique, engaging destination for visitors this winter – a peaceful garden area that is home to food trucks and cozy little spots to enjoy comforting street food. Located in the heart of the DIFC district, adjacent to Emirates Towers, High at the Towers is one of Dubai’s best kept secrets.

A walk down memory lane

This winter, Dubai is hosting unique events that take people back in time to savour the magic of bygone eras.

7. The Grand Picnic, a classic car event taking place at Safa Park on January 30, invites residents to display their vintage and sports cars and bikes enjoy a picnic surrounded by cool cars.

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