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Flash sales, temperature-based discounts: Dubai residents save big with unique summer deals

These schemes offer much value to residents and give them an opportunity to try out new experiences at a very economical price

Dubai resident Anthrija Prashant is always on the lookout for a reason to dine out with her group of friends. So when she found a local restaurant running a promotion giving discounts based on the day’s temperature, she jumped at the chance.

“My friends and I try to eat out together at least once a month,” she said. “We mark milestones, anniversaries, and honestly any reason to celebrate. So when I saw the ad for Kailash Parbat restaurant on Instagram talking about discounts based on the temperature, we immediately jumped at the opportunity.”

The homemaker said she and her friends ate lunch at the restaurant and got a 39 per cent discount, as it was the outside temperature that day. “It was a very unique offer and we have never heard of anything like it,” she said. “I called ahead to make sure that the deal was actually real and not just a fake Instagram post. So when they assured me that the offer was real, my friends and I decided to go there and we had a good meal. We were happy with the discount.”

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As the summer temperatures remain high, many residents like Anthrija are trying to make the most of seasonal offers. Some brands are giving unique deals like temperature-based discounts to attract more customers.

'Straightforward deal'

The Oud Metha branch of the Indian restaurant Kailash Parbath offers discounts to its customers during weekdays between 9am and 5pm. Another customer at the restaurant, Arun Keshavan, conveniently lives nearby. “When I saw the offer, I decided to try it out,” he said. “I could see that a lot of people are flocking to the restaurant just like me. It was a fairly straightforward deal with no strings attached.”

With many UAE residents travelling for the school break, July and August tend to be a lean period for several businesses. Many have sought to attract customers by offering such discounts and special prices.

Serbian expat Maya C. chanced upon a neighbourhood salon with a similar offer. “I saw a temperature-based discount at the salon Noona near my house in JVC and decided to try it out,” she said. "I got my nails done and I got a 40 per cent discount because it was the temperature that day. Now, I am thinking of going back and getting my lashes done before the offer expires at the end of August.”

According to her, the discount procedure was fairly simple. “They post the temperature on their Instagram stories every day and you just have to show them a screenshot of the story when you get there,” she explained. “There also other women who went there to take advantage of the offer. Some of them had driven from quite far away to come there.”

Summer offers

Apart from the temperature-based discounts, several brands have various kinds of summer deals to bring in more customers. From flash sales to bundle offers, these offer much value to residents and give them an opportunity to try out new experiences at a very economical price. Dubai resident Mehnaz Ilyas and her family took advantage of a summer staycation offer in Abu Dhabi last month.

“We took the Yas Island offer where you get a free park entry when you book a stay at a hotel on the island,” she said. “We stayed at the Hilton and my children really enjoyed the Sea World exhibit. It is fully airconditioned and we spent about five hours at the park. I enjoyed the roller coaster as well as the penguin exhibit very much. It was a great package deal for the summer.”

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