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Get free books delivered anywhere in Dubai - Careem & KHDA announce new initiative

Dubai - Launched to complement the Month of Reading, the initiative entitled 'Careads', will allow parents to order books free of charge through the Careem app. Careem Captains will then deliver the books, and pick them up at a later date.

By Staff Reporter

Published: Mon 17 Oct 2016, 12:00 AM

Last updated: Tue 18 Oct 2016, 11:53 AM

Parents will now be able to spend more time reading with their children thanks to a new initiative from Dubai's Knowledge and Human Development Authority (KHDA) and app-based transportation company Careem, to deliver books.
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Launched to complement the Month of Reading, the initiative entitled 'Careads', will allow parents to order books free of charge through the Careem app. Careem Captains will then deliver the books, and pick them up at a later date.
"Careads is a wonderful example of how public and private sectors can work together to support the love of reading in Dubai," said Hind Al Mualla, Chief of Creativity, Happiness and Innovation at KHDA. "Getting a book delivered is great fun for the kids, and gives busy parents extra time to focus on reading with their children."
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Each Careads car will carry a choice of books for younger and older children in English and Arabic, contributed by the Emirates Airline Festival of Literature and Dar Al Hikma. Parents can order through the app and choose a delivery time between 3:00pm to 7:00pm each evening.
"Creating Careads is an initiative we are proud to launch with KHDA and is totally in line with Careem's mission, which aims to simplify people's lives," said Aura Lunde, Careem GM, UAE. "We care about our community and are always on the lookout for partnerships that impact the community in a positive manner."
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Parents can share photos of the books being delivered, or reading together with their children, through the #Careads hashtag on social media. The Careads initiative builds on the success of #10Minutes10Days, a reading campaign which brought thousands of parents and children together to read for 10 minutes over 10 days.
reporters@khaleejtimes.com