'Happiness lounges' at 3 DED service centres

'Happiness Lounges' launched by the DED in Dubai create an exceptional environment of high quality services and world-class efficiencies to customers.

The Department of Economic Development (DED) in Dubai has launched 'Happiness Lounges' in three of its service centres, creating an exceptional environment of high quality services and world-class efficiencies to customers. The initiative follows the order of Shaikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, to transform all service centres in government departments into centres for customer happiness in line with the directives of His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
The DED Lounge in the Business Village, the VIP Lounge in Business Village and the VIP Lounge in DED's Al Twar Centre branch will be the new Happiness Lounges. Omar Bushahab, CEO of the Business Registration & Licensing (BRL) sector in DED, said the new lounges reflect Dubai's business approach centred on customer happiness and positivity.
"Through these Happiness Lounges, we are highlighting our commitment to translating the vision of Dubai and spreading happiness among customers as well as employees who play a key role in delivering our services to the happiness and satisfaction of our customers. The Happiness Lounges also fit into the efforts to strengthen Dubai's position as an ideal destination for investment and business growth where ease of procedures enable businessmen and investors to focus on developing their businesses without wasting time on procedures," added Bushahab.
Customers can use the two Happiness Lounges in the Business Village to complete a variety of DED's business registration and licensing transactions including: initial approvals, reserve trade name, amend articles of association, create new mail account, licence renewal, update contact details, cancellations and modifications of licences. The VIP Lounge in Al Twar lounge also offers fast and efficient services from the General Directorate of Residency and Foreigners Affairs and Notary services, in addition to DED's business registration and licensing services.
Omar Al Meheiri, Director of Development and Follow-up in BRL, said the DED is keen to bring in innovative mechanisms and international best practices to make customers happy.
The Happiness Lounges form part of DED's continued efforts to strengthen a culture of happiness and satisfaction across its service channels. Recently, the Dubai Business Club, another novel initiative from DED became the first in the UAE to win a 6-Star rating for providing exceptional experience for customer happiness across all service channels. The club is successful in achieving a qualitative leap in raising service efficiency to global standards, offering services of more than six different government bodies under a single roof.
reporters@khaleejtimes.com