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Nepal is just 2,870 km away from the UAE, and with around 300,000 Nepali expats living and working in the country, the expats feel very close to home. Yet when it comes to buying their traditional gold jewellery during the wedding season, they have to go all the way back to their home country.
This bothered Roshan Bhusal, an expat in Dubai who is originally from a small village in Nepal.
"So many tourists from Nepal keep arriving in the UAE looking for cheap gold and they ask me where they can find Nepal-style gold jewellery. I have to shake my head," said Mr. Bhusan who moved to Dubai in 2011.
"UAE has something to allure everyone - with gold designs ranging from heavy Indian forms to Arabic and Italian creations. But there's little for expats from my home country."
That's when Mr. Bhusan decided he will be the first to open a Nepalese gold store in Dubai. And since then the orders haven't stopped coming.
"Even before the inauguration of the store we received orders worth Dh200,000," he said as workers dragged cartons and boxes into the store.
Gold matters
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