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Messe Frankfurt eyes 600m euro sales on ME performance

Dubai - The continued progress of the trade shows, all taking place in Dubai, indicate their key contribution to Messe Frankfurt Group's global sales revenue target.

Messe Frankfurt Middle East, one of the region's leading trade fair organisers, has reported encouraging results for the first six months of 2015, as parent company Messe Frankfurt Group eyes a record global sales target of more than ?600 million for the year.
The Dubai-based subsidiary's six exhibitions between January and June 2015, including Intersec, Paperworld, Leatherworld, Beautyworld, Hardware+Tools Middle East and Automechanika Dubai, featured a combined 5,174 exhibitors from 60 countries, spanning more than 98,000 sqm net of exhibition space.
The six events together attracted 100,425 trade visitors from 130 countries. Excluding Leatherworld Middle East, which was held for the first time in 2015, the total net exhibition space growth year-on-year was 11 per cent, while seven per cent was the growth rate for both exhibitor and visitor numbers.
The continued progress of the trade shows, all taking place in Dubai, indicate their key contribution to Messe Frankfurt Group's global sales revenue target of more than ?600 million in 2015, making it the first German trade fair organiser to pass the milestone.
Messe Frankfurt Middle East is also on course to continue its own double digit growth in sales revenue, which grew by 22 per cent year-on-year in 2014, and at a compound annual growth rate of 17 per cent over the last six years.
"The success and steady growth of Messe Frankfurt Middle East's events is a result of being able to accurately predict and interpret the key trends and requirements of the market," said Ahmed Pauwels, chief executive officer of Messe Frankfurt Middle East.
"It's also indicative of Dubai's position as a commerce-driven environment, with world-class economic, social, cultural and technological systems that facilitate international trade, making it the ideal destination for fast-growing exhibitions such as ours."
"Our shows' footprints cover not only the wider Middle East and African region, but further afield into Central and South Asia, as well as the CIS. We will continue to work together with our exhibiting partners on reaching out to new areas and explore possibilities to expand our current portfolio of events," added Pauwels.
Among the highlights for the first half 2015 for Messe Frankfurt Middle East was the successful launch of Leatherworld Middle East in May. The three-day trade and networking platform for the burgeoning regional leather industry made a promising start, featuring 85 exhibitors and attracting 2,439 visitors.
Meanwhile, Messe Frankfurt Middle East's fast-growing conference division continues to forge ahead with relevant industry events, with the first edition of the highly successful Smart Traffic Middle East in Abu Dhabi in May, the latest addition to a 15-strong conference portfolio.
- business@khaleejtimes.com