Midea is one of the only brands with a full range of home appliance products in every category, which was showcased during the event to give the channel partners a comprehensive view of the range.
Throughout the evening, Midea provided the audience an overview of its global growth ambitions and strategic focus in the UAE market, followed by a highlight of its latest cutting-edge technologies and flagship products in its 2023 line up.
The event also gave an opportunity to thank and appreciate the partners for their commitment to promote Midea products through their stores. Coincidentally, Midea achieved its all-time highest sales in the UAE in the month of February.
An engaging Q&A was hosted for the partners to seek answers directly from Midea management and below are some notable highlights.
Scott Fu, president for EMEA region at Midea Group says of the event: "This is our first annual business partner convention since 2019, and we're delighted to be hosting a physical event after last few years of online interaction. It's important for us to meet with our valued dealers to strengthen our partnership and share insights into the year ahead. This year saw Midea host a record number of attendees, announce growth in our product line available in the region and share updates on Midea's overall strategy."
Throughout the event, Midea highlighted the importance of innovative, user-friendly, and affordable products for family households while emphasising the Midea appliance range offers easy-to-use products with energy-saving solutions, helping create a better world for future generations.