Middle Eastern e-commerce key players use creative campaigns and innovative AI personalisation tools
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From April this year, UAE residents’ Emirates IDs officially serve as their residency documents, having replaced the visa stickers stamped on to passports. Residency applications — new or renewal — are unified, and residents do not need to go through separate processes for visa and Emirates ID.
Photographs and documents to issue or renew an Emirates ID can be submitted online. However, residents commonly face issues with getting their photos right for the identity document.
The Federal Authority for Identity, Citizenship, Customs and Ports Security (ICP) has put out a list of criteria that photos must meet:
The criteria for an Emirates ID photograph is:
Last year, the ICP had started issued the new-generation ID cards. The document now features additional visual and electronic security features to combat identity fraud and to strengthen national and international confidence in travel documents.
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