RSA is essentially a 3PL company: Abhishek Ajay Shah

Director Operations and Business Development Abhishek Ajay Shah talks about RSA's formidable portfolio of specialised solutions helping clients achieve high performance

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Published: Wed 26 Nov 2014, 5:32 PM

Last updated: Thu 11 Jul 2024, 7:28 AM

Established in 2007, RSA logistics specialises in freight forwarding, distribution, contract logistics, and supply chain. The company is headquartered in Dubai, UAE and also has a major presence in Kenya, Africa. Successfully developing business in general, temperature controlled, open yard and chemical warehouse. RSA was the first company to establish operations in Dubai World Central (DWC) in 2009.

Talking about RSA’s impressive list of clients, Director Operations and Business Development, Abhishek Ajay Shah commented: “RSA is essentially a 3PL company, a third party logistics firm. With an objective of becoming a unique, pioneering logistics establishment, the company was actually the first entity to set base in Dubai World Central which was a fairly new free-zone. At that time, RSA encountered a number of challenges in the newly established Dubai World Central as it initially lacked infrastructure and was relatively unknown to the market. But with the proactive approach and great support of Dubai’s leadership, everything came together. We were the early believers and five years down the line, we are reaping the benefits. It is a matter of immense pride that RSA is privileged to assist world brands, focusing on sectors including electronics, power generation, chemicals as well as retail. Clients come to us mainly because we provide an end-to end integrated solutions portfolio.”


RSA not only boasts a state-of-the-art, ISO certified, multi-temperature warehousing facility at DWC, it owns and operates 170,000 square metres of logistics space fully equipped to optimally store, diligently manage and deliver quality services. “We provide end-to-end services from shipping and transportation, picking and packaging as well as managing third party suppliers to enhance customers’ business efficiency. Our approach has always been very clear and we have always focused on technology. This has indeed enabled us to open all doors for our customers, by delivering information that clients were unable to receive previously in a format they wanted, when they wanted and on demand,” opined the director.

Keeping in pace with current trends and being at par with technology, RSA’s range of services are perfectly synchronised with groundbreaking technology. “We offer an online portal which enables our customers to access inventory and real time information anytime. Based on cloud computing, customers can check catalogues and the smallest piece of information that was logged in even six months ago. So we are also offering documentation and archiving services to our clients as a consequence of that. As a result the entire process highlights transparency. In addition to this, customers can also benefit by the portal’s customisable capabilities which makes the entire process seamless,” he said.

Courting Success

Enroute to success, the company is aggressively expanding its operation across the Middle East and East African region. “Our success stems from the formidable portfolio of clients that we possess, the appreciation that we get from them and the longevity of that relationship. I would also add that being a fairly young company compared to others, we are agile in our operations especially in the way we conduct our business. Today we are able to customise solutions but most importantly it is our technology, which sets us apart. It has been very well received by our customers in terms of integration as well as information upgrades,” he said.

RSA has firmly established its services in Kenya by acquiring a local company Trade Winds International in 2013 as well as investing in an integrated warehousing facility. “We also have a JV partnered with the top German company Alfred Talke Logistic Services and have constructed a pioneering chemical storage facility –RSA TALKE in DWC.”

Offering innovative solutions, it is RSA’s vision of delivering business value that enables it to be placed amongst the best and separates it from the rest.


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