School bus fees in UAE: Is Dh25 a day worth compromising your child's safety?

Some school bus operators are taking steps to boost ridership, including experimenting with a 15 per cent reduction in bus fees, as Dubai targets a 13 per cent increase in students using buses to ease traffic congestion around schools.

Although school transportation costs remain a widely debated issue, parents, especially those with multiple children, often call on schools and service providers to reduce prices and make transportation more affordable.

However, recent incidents involving children in fatal accidents while using illegal private transport have intensified concerns within school communities about the safety procedures for student drop-offs and pick-ups.

Stay up to date with the latest news. Follow KT on WhatsApp Channels.

Cost reduction strategies

Khaleej Times visited the office of a leading transport provider in the UAE on Tuesday to understand if cost reduction strategies are an option for them to increase accessibility and wider adoption.

Steve Burnell, managing director of the School Transport Services (STS) group, said, "If you look at our position, it's a commercial service, and we face an increase in cost every year. Fuel, for example, changes month-on-month. But we set a fee at the beginning of the year. However, fuel costs go up and down. It's never gone back to what it was pre-Covid. It doubled at one point, and we carried all of that increase, employee costs, regulatory changes, importation of buses, and shipping costs. We carry all of that risk."

STS serves more than 92 schools and over 120,000 students, with a fleet of over 3,800 smart buses and more than 4,500 drivers.

"We have done various initiatives across several schools saying let's reduce the bus fee by 15 per cent and get more riders. But we have a market, and we have to promote and educate. We got two terms in and found that it didn't make a difference because of time, availability, and cash."

Policy and mindset shift

Implementing centralised systems to monitor and manage maintenance, fuel consumption, and driver schedules can help reduce operational inefficiencies and costs, a strategy commonly adopted by providers in the UAE.

However, Burnell stressed that it is also essential to shift parents’ mindsets.

“I would say if there was more reform around controller costs, then there will always be an opportunity to review the process of something (reducing costs). But parents have a freedom of choice. You can choose to go to a premium school, or you can choose to go to a lower-priced school, depending on the education system that you are looking for.

“It’s the same with transportation. You can choose to walk or ride a bike depending on the proximity. You can choose public transport if the network is accessible from your residence, take a taxi or parents can choose to drop them at school. Each of those has a different price point, and time and has a different level of service. The reality is if you want something fast, cheap, and of high quality one can’t normally get all three in the same service,” he added.

Relationship based on trust

When managing a school bus fleet, certain costs like fuel and staff wages remain relatively predictable, while the cost of procuring new buses can fluctuate due to market factors like inflation, supply chain issues, or demand for certain models.

“We take the risks on all that,” he added. But Burnell highlighted that what sets school transportation apart is the relationship built between parents, drivers, and bus guardians.

“There is a relationship between a bus staff and a parent. It’s the same driver and bus guardian every day. There is a level of assurance that nothing else can match. What price are you prepared to compromise for the safety of your child? Are we talking about Dhs 20 a day or Dhs 30 a week? If something is very cheap then I would say, there is a concern. I can’t change the mindset of every parent.”

• School bus rules in UAE: Full list of safety regulations for parents, drivers, students

• UAE
• UAE