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His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, has set another social media record with a LinkedIn post that became one of the top three most "engaging" posts from a political figure on LinkedIn's Influencer platform.
LinkedIn Influence is an exclusive programme available to selected "achievers" from various disciplines to share their experiences and advice for LinkedIn's 414 million members. In addition to Shaikh Mohammed, other top influencers include Barack Obama, Richard Branson, Hillary Clinton, David Cameron, Bill Gates, Narendra Modi and Oprah Winfrey.
In the post - which was put online on February 27 - Shaikh Mohammed presented readers with the UAE's rationale for the establishment of the ministers of Happiness, Tolerance, Youth and the Future, which are part of the government's initiative to build channels of engagement and strong support among the youth.
"In just the first 48 hours of publishing, His Highness' post garnered more than 300,000 views and is currently fast approaching half a million. Its success demonstrates the respect that he generates across geographies, and this recent piece has engaged with LinkedIn members far more than the most followed political influencers from different parts of the world," said Ali Matar, Head of Talent Solutions, LinkedIn South Europe and the Middle East and North Africa.
The post has managed to attract considerable interest from beyond the region. Among the top five countries that have viewed and engaged with the post are the United States, the United Kingdom and Canada.
According to LinkedIn, the success of Shaikh Mohammed's post can be attributed to a winning combination of a strong message, a fresh format and respected and inspiring author.
reporters@khaleejtimes.com
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