Middle Eastern e-commerce key players use creative campaigns and innovative AI personalisation tools
business8 hours ago
In the 38th chapter of his latest book, Qissati, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, talks about two of his dreams that were realised in 1985: Emirates airline and Jebel Ali Freezone.
British engineer Neville Alan, who came to Dubai in 1958, woke up to a call in the 1970s and was told that the Dubai Ruler wanted to meet him in Jebel Ali.
When he arrived there, he found Sheikh Rashid bin Saeed waiting for him. He pointed to the coast and said: "I want to establish a new port there."
He described how the project needed to be done and asked Alan about the cost.
Alan gave him an approximate number and asked when he needed to start work on it.
Sheikh Rashid replied: "Immediately."
The Rashid port had become the largest in the Middle East after it underwent an expansion.
And then, 35km away from downtown, the Dubai Ruler wanted to establish the largest seaport in the world.
Some traders pushed me to talk him out of the project, but he said: "I am building a project that we cannot build later."
The year 1985 was different.
I had two dreams then: the launch of Emirates airline, and establishing a freezone in Jebel Ali, the first in the region.
It was an area where dealers and traders could import all of their products without paying taxes if they exported them through Rashid port.
I sent a team to foreign countries to study the project, and when we launched it, 300 companies registered on the very first day.
In a separate incident in 1991, I ordered the merger of the administrations of Jebel Ali and Rashid ports, which led later to DP World.
The dreams got bigger; Emirates and Dubai airport deal with approximately 90 million travellers annually and DP World can transport around 90 million containers annually.
In 2010, I launched a bigger dream, the Dubai World Central, which connects the two older dreams: Our maritime routes and airlines.
It is a big comprehensive logistics city that will host a million people, as well as Al Maktoum airport, which would be the biggest in the world, and serve 160 million travellers annually.
Maybe it is our destiny to be the seaport and airport of the world.
In what he is calling his "incomplete biography", His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has broken his latest book, Qissati (My Story), into 50 chapters, narrating 50 stories in his 50 years of serving the nation. Khaleej Times got a signed copy of the book from the Dubai Ruler and everyday, we will be featuring excerpts from each of the 50 chapters.
Middle Eastern e-commerce key players use creative campaigns and innovative AI personalisation tools
business8 hours ago
Contrary to public fear and previous beliefs that AI will be stealing human jobs, it has proven to assist people in their daily work and increase productivity
uae8 hours ago
Gross credit increased by 0.5% to Dh2.112 trillion at the end of August 2024
finance8 hours ago
Qatar's Emir Sheikh Tamim bin Hamad Al Thani, was in Britain for a two-day state visit
world8 hours ago
Rising Filipina tennis star Alexandra Eala is playing at the Al Habtoor Tennis Challenge in Dubai
tennis9 hours ago
Partnerships to enhance sports and digital technology in the UAE
business9 hours ago
Sadom Kaewkanjana matches Wei-lun's 64 in $5 Million PIF Saudi International, as home star Khalid Attieh dazzles
sports9 hours ago
The awards, which is open to all public, private, and charter schools in Abu Dhabi, now feature 16 categories, with six new additions
education9 hours ago