The Black Friday sale is here in UAE: Get ready for 70% off on deals

Retailers in the UAE are all geared up to launch Black Friday sales, offering up to 70 per cent discount, among other offers.

Some retailers will be running the sale for a week while others may be running it throughout November. Known as Black Friday in the West, the mega-popular sale campaign has been named White or Yellow Friday by some local e-retailers. Black Friday will be marked on November 27 this year.

Maya El Ayach, senior vice-president for growth and digital strategy, atnoon.com, said this year’s Yellow Friday Sale will begin on November 23 and end at midnight on November 29.

“It’s our third Yellow Friday Sale and we’re expecting it to be our biggest yet… Customers can expect up to 70 per cent off, surprise raffles, incredible bundles, and more. During the build-up to Yellow Friday, we will also reveal surprises, countdown sneak-peek deals, and a huge 11/11 sale on November 11,” said El Ayach.

She said customers in the noon.com VIP loyalty programme will get extra cashback and customers purchasing items using a Visa debit or credit card in the UAE will receive an additional 15 per cent off.

An Amazon.ae spokesperson said over the last six years, White Friday has become a special celebration and time for customers in the UAE as people avail incredible deals for themselves as well as for their families and friends.

“It’s something we look forward to every year now as it’s quickly become the biggest sale on our calendar for customers. We’ll be holding White Friday in November once again this year while ensuring the safety of our employees, customers and selling partners,” said the spokesperson.

-waheedabbas@khaleejtimes.com