The more you read KT, the more you gain

Dubai - Despite the odds, there has been a significant growth in KT readership.

Khaleej Times, the UAE’s top-selling English daily, launches its annual subscription drive today, with the main goal of rewarding its readers who have shown unyielding support to the newspaper.

Despite the odds, there has been a significant growth in KT readership based on the recently concluded mid-term subscription drive — proving that print media remains a leading source of information. The paper has also seen a spike in the number of other readers who have made the switch to KT, a sure appreciation of great editorial content churned out every day.

At just Dh349* for an annual subscription, readers can enjoy a remarkable number of offerings, both for new and existing subscribers.

Vaman Vassudev Kamat, Editor-in-Chief of Khaleej Times, says: “Our annual subscription drive is a reaffirmation of readers’ faith in our product. We keep improving month on month based on reader feedback. At the end of 12 months, it’s a win-win partnership.”

Even as the world turns to digital media, print remains the most credible medium for news. This is why Khaleej Times has seen year-on-year readership growth over the last few years.

Now more tech-savvy, people are aware of the extensive amount of incorrect information and fake news online. And this is why newspapers — which have long been delivering accurate news that matter — are here to stay. Khaleej Times, in particular, continues to live up to its reputation as a trusted source of engaging news, features, reviews, insights, entertainment, lifestyle and sports. More than anything, it also believes in delivering happiness to its readers.

Shekhar Iyer, Director of Advertising and Sales at Khaleej Times, says: “The ever-changing media landscape has further strengthened our print subscription numbers, thereby encouraging all of us at Khaleej Times to strive to take it to the next level. Our engaging content and subscription offer will enhance and widen our base to increase the reach of our advertisers.

“Today, with a combination of print and online readership numbers, Khaleej Times clearly demonstrates its leadership and dominance in the UAE.”

With the quality and variety of KT’s news content, it is no surprise that the daily appeals to all age groups across both genders.

Nilesh Devadia, Director of Circulation and Business Development at Khaleej Times, says: “Our strength is in our numbers. Our loyal and new readers have helped us further increase our market share, and the growing print subscription numbers in a supposedly digital world is an outstanding achievement.

“This further reinstates the fact that print is here to stay and Khaleej Times is at the centre of offering the best of both print and digital platform. We would also like to take this opportunity to thank all our partners who have shown constant support towards making this subscription offer the best so far. It’s the support of these partners and our readers, which makes our newspaper the most widely read English daily newspaper in the UAE.”

Offerings galore

When Khaleej Times promises ‘more’, it isn’t just about news but also offers and surprises. Right from irresistible shopping deals to dining vouchers and ice cream coupons, KT covers everything.

The IMG World of Adventure gives readers a cool deal, ‘buy one, get two tickets free’. Subscribers will also receive three complimentary IMG Ultimate Fast Track access worth Dh205 each, making for an ideal family day out.

The offer also includes a Dh100* Baskin Robbins voucher; dining worth Dh100 from Yellow Chilli restaurants; and Zee5 subscription that gives one access to all the latest TV shows and an extensive library of Bollywood movies.

Looking to open a new bank account? Get Dh350* cashback on a new Mashreq Neo account exclusively with the subscription offer. KT readers will also be eligible for a Dh400* cashback upon availing a new Citi Credit Card.

Then, from all new and renewing subscribers, a lucky winner will be drawn to drive home a brand new Mazda 6 2.5 Turbo.

“Galadari Automobiles–Mazda is pleased to join hands with Khaleej Times for the annual subscription drive,” said Axel Dreyer, CEO of the Automotive Division, Galadari Automobiles Co. Ltd. (LLC).

“I would like to congratulate Khaleej Times for always being the first one to bring us the latest news and stories from across the globe every day for almost four decades since its establishment. We are confident this partnership with the leading media house Khaleej Times will help us to accelerate Mazda brand awareness among Khaleej Times readers.

reporters@khaleejtimes.com