Dubai: RTA hands out cash prizes, gifts to raise awareness on road safety

Dubai's Roads and Transport Authority (RTA) has rolled out various initiatives, including handing out cash prizes, to raise road safety awareness as part of the Unified Gulf Traffic Week happening until March 12 under the theme "Your Life is a Trust."

Maitha bin Adai, CEO of RTA’s Traffic and Roads Agency, said the initiatives are “targeting different groups such as children, students, cyclists, scooter riders, and individuals who have been injured in traffic accidents, as well as the public."

“RTA also participated in a special stand within the Ministry of Interior’s pavilion at Global Village, along with traffic departments in the UAE. The focus of RTA was to raise awareness about traffic safety requirements for bike and e-scooter users, and stress the importance of fastening seat belts and pedestrian safety,” she added.

Bin Adai enumerated: “The agency sought the assistance of its strategic partners in the exhibition, such as Emirates Driving Institute, which brought in a kinetic device that rotates a life-size vehicle on a horizontal axis to educate participants on the significance of seat belts during a vehicle rollover. Additionally, Careem Bike showcased a bicycle rental station in Dubai and gave simplified explanations about traffic safety requirements while using bikes.”

Golden rules

RTA also launched the "Golden Rules for Generational Safety" in collaboration with Tristar at the Zayed Education Complex in Al Barsha. Moreover, approximately 10,000 students were directly targeted by deploying mobile traffic villages at schools. “The initiative also involved the distribution of innovative gifts and educational brochures accompanied by scientific questionnaires to measure students' awareness and knowledge trends,” noted Bin Adai.

Reward for safe riders

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