UAE: Abu Dhabi addiction awareness gains more than 1 million views in 3 weeks

Abu Dhabi’s awareness campaign for the strategy to combat addiction, which was launched recently on various social media platforms, has exceeded one million views during the third week of its launch.

Dr Layla Al-Hayas, Executive Director of the Community Development Sector at the DCD in Abu Dhabi, confirmed that the Integrated Strategy to Combat Addiction in Abu Dhabi would help prevent substance abuse through early detection of drug use cases before they develop into addiction and promote mechanisms for reintegrating patients into the society and early intervention through programs that will be activated in cooperation with partners in the emirate.

She pointed out that the strategy activation will greatly contribute to reducing the social stigma associated with substance abuse cases and changing the community’s culture around addiction as a disease that requires immediate intervention by providing treatment and integrating recovering patients into their families and into the society as a whole.

A plan was developed to activate the Strategy through two phases. The first phase includes a set of initiatives that include raising awareness in the society, changing the community’s culture about addiction disease, and understanding its nature to provide the necessary support through families and the society.

In addition, an awareness campaign was launched on social media platforms under the slogan "My Community is with Me", which targets members of the community with the participation of various related sectors, such as the health sector, education sector, social sector, police sector, and judicial sector. The campaign focuses on identifying protective factors and the importance of early detection, treatment, and aftercare.

The strategy's awareness campaign was recently launched on social media platforms and reflected a remarkable success since its launch.

During the first phase, the taskforce will also activate a school-based prevention program to prevent substance use in the school environment in the Emirate of Abu Dhabi in coordination with the Early Childhood Authority.

Meanwhile, primary healthcare services is being activated in cooperation with the health sector by defining the scope of services and referral procedures at the level model of care and developing and necessary tools to activate services across different levels.

The second stage of the Strategy implementation will start by 2023 and end in late 2024 as a set of initiatives will be launched as part of the stakeholder operational plan.

The Strategy includes five pillars: supply reduction (control), prevention, detection and treatment, reintegration, and finally the enablers pillar, which includes representatives from various entities in the Emirate representing the various sectors that are all contributing to the full activation of the Strategy.