UAE: e& money announces launch of prepaid card with cash rewards

e& money, the fintech arm of e& group, today announced the launch of the e& money card, a digital first card for the UAE market, promoting financial inclusivity and cashless economy.

e& money card allows every resident in the UAE to obtain a card within 10 seconds by simply logging into the e& money app. Every customer is instantly issued a 16-digit Mastercard branded e& money card, ready for seamless payments and ATM access. More than 180,000 digital cards have been issued since the launch in March.

Global transactions

e& money is set to transform UAE residents' finances, empowering them to make secure transactions worldwide. It ensures an exceptional user experience by effortlessly integrating the e& money card with Apple Pay, Samsung and Google Wallet, offering customers the convenience and speed of contactless payments. Furthermore, customers can also request the physical version of their cards for free during the launch period, which will be delivered to their doorstep within just a few days.

The e& money card offers the most rewarding prepaid card loyalty programme in the UAE, providing customers with one per cent cash rewards on all card spends during the launch period until the end of 2023. This reward is unique for a prepaid card, as it is typically associated with credit cards. Moreover, customers can conveniently access cash rewards through the app, either by transferring them to the main wallet account as real cash or redeeming them in the unique e& money loyalty catalogue with the best deals including gaming and entertainment vouchers and many more.

Financial inclusion

Khalifa Al Shamsi, Chief Executive Officer, e& life, said, “The launch of the e& money card marks a significant milestone in our mission to reshape the future of financial services in the UAE. By combining cutting-edge technology, seamless user experiences, and attractive benefits, such as instant digital issuance and cash rewards, we are redefining the way people access and manage their finances. Our aim is to empower individuals from all walks of life, fostering financial inclusion and enabling them to embrace the advantages of a cashless society.”

e& money's commitment to customer satisfaction goes beyond its existing offerings. The company has plans to introduce new card products in the near future, catering to customers' diverse payment needs and ensuring a great payment experience for their daily transactions.

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