UAE: Emirates group contributes Dh5 million to 1 Billion Meals initiative

Emirates Group has announced a donation of Dh5 million to the 1 Billion Meals initiative, the largest of its kind in the region, which aims to assist and provide sustainable food support to the underprivileged and most needy groups in 50 countries in the Middle East, North Africa and the world.

Emirates Group’s Dh5-million-donation will secure five million meals to help alleviate the hunger experienced by people worldwide every day, especially vulnerable groups such as children, refugees, displaced persons and those affected by disasters and crises.

The 1 Billion Meals initiative, organized by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), provides food support in coordination with the United Nations’ World Food Programme (WFP), the Food Banking Regional Network (FBRN), the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH), the United Nations High Commissioner for Refugees (UNHCR), the UAE Food Bank, as well as a number of local charity and humanitarian organizations in beneficiary countries.

Culture of giving

Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Group, said, “Emirates Group endorses the values and vision of the UAE, and we aim to make a meaningful impact to the communities we serve, around the world.

"The ‘1 Billion Meals’ campaign organised under the directive of Sheikh Mohammed bin Rashid Al Maktoum, embodies the UAE’s culture of giving and our aspirations for human solidarity.

"Emirates Group is proud to participate in this largest-of-its-kind humanitarian initiative in the region, and play our part in providing meals support to people in need in over 50 countries.”

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Donors can also opt to donate Dh1 a day through a monthly subscription by sending “Meal” via SMS to 1020 on the du network or 1110 on the Etisalat network. Donations can also be made through campaign’s call center via a toll-free number 8009999.