Abu Dhabi - Over the coming weeks, certain entities will roll out recognition activities and celebrations for frontliners and their families.
Published: Tue 13 Oct 2020, 3:00 PM
Updated: Tue 13 Oct 2020, 6:05 PM
Frontline professionals and volunteers in the UAE can expect a host of special initiatives in the coming weeks - from travel promos to housing-related financial support.
Partnering with the Frontline Heroes Office, Aldar Properties, Etihad Aviation Group and Abu Dhabi Department of Culture and Tourism are set to launch initiatives in recognition of frontliners' efforts in the UAE's fight against Covid-19.
Over the coming weeks, these entities will roll out recognition activities and celebrations for frontliners and their families. New programmes will provide them with discounts on travel and access to select Abu Dhabi cultural, entertainment and hospitality facilities, as well as special housing-related financial support at Aldar Properties' developments.
Sheikh Sultan bin Tahnoon Al Nahyan, chairman of the Board of the Frontline Heroes Office, said: "As a nation, we are uniting behind our frontline heroes to provide support, recognition and appreciation for their never-ending commitment to protect us in times of great need.
These leaders stepping up today to partner with the Frontline Heroes Office are living by the values of the UAE to help our brave heroes and their families deal with the challenges they are enduring."
Sheikh Sultan bin Tahnoon will be signing memoranda of understanding (MoU) with leaders of each organisation for the initiatives. The MoUs will be signed by Mohamed Khalifa Al Mubarak, chairman of both the Department of Culture and Tourism of Abu Dhabi and of Aldar Properties as well as Member of the Executive Council of Abu Dhabi, and Mohamed Mubarak Fadhel Al Mazrouei, chairman of Etihad Aviation Group.
Al Mubarak said: "The UAE was recently recognised by Global Response to Infectious Diseases index as one of the most effective countries tackling the pandemic, which is a result of the relentless efforts of our frontline heroes and the prompt and decisive action our wise leadership has taken to safeguard the health of its people. We must share a commitment to shouldering the responsibility and supporting this nationwide programme in every way possible."
Al Mazrouei added: "While we could not expect to match the magnitude of their contribution, it is our hope that this small gesture will have a meaningful impact on our frontline heroes in return for their great efforts. Now is the time to act and the entire Etihad team is excited to contribute to this important national initiative on behalf of our heroes."
The Frontline Heroes Office was established in July 2020 through a decree issued by the President, His Highness Sheikh Khalifa bin Zayed Al Nahyan. It is under the direction of the Chairman of the Frontline Heroes Office, His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces.
reporters@khaleejtimes.com
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