The announcements at a recent cabinet meeting seek to elevate the economy, society, and quality of life for all in the Emirates
uae1 hour ago
Great moments last a lifetime - we may not always remember the picture but we will always remember the feeling it gave us.
Majid Al Futtaim, Procter and Gamble and Carrefour joined together to capture those special moments once again, giving a momentum to create new ones by collecting reminiscent special happy moments from public individuals.
Carrefour Mall of The Emirates and Dubai Festival City Mall hosted the activation to congregate "The longest line of Photographs". Between the July 30 July to August 9 a significant element of joy was brought to consumers as they were ask to write one prominent persons name on a plaque who showcased a joyful moment in their life and a snapshot was taken on the spot as a memory to be added to their minds eye and the "Greatest moments" campaign . Over 10, 850 pictures were taken in total, breaking at approx 10.50am The Guinness World Record for "The Longest Line of Photographs".
The vast array of pictures are currently now presented onto a book shaped monument in Dubai Festival City Mall (if you fancy a little piece of UAE history while shopping next).
The world record attempt enabled people in the UAE to relive treasured moments again as well as play a part in setting a new world record for the nation. The campaign also created new happy memories working indirectly alongside the happiness ministry, which His Highness Sheikh Mohammed Bin Rashid al Maktoum, UAE Vice President and Prime Minister and Dubai Ruler, had set up to monitor and escalate happiness within the region.
Khaled Adawi, Director, Procter & Gamble in the Arabian Peninsula.said " with the people you love may just be the most valuable gift anyone can ask for. Which is what P&G and Carrefour aim to offer shoppers through this new "Great Moments" promotion. We live in one of the most vibrant places in the world, which is moving at such a fast pace. We want to encourage our consumers to step back for a moment and think about who makes them happy, and give them an opportunity to share this thought with that person as well as offer them a chance to make new great moments together."
crystal@khaleejtimes.com
The announcements at a recent cabinet meeting seek to elevate the economy, society, and quality of life for all in the Emirates
uae1 hour ago
Negotiators have struggled to find common ground
aviation1 hour ago
Zaw Myint Maung is battling cancer in intensive care unit in Mandalay
asia1 hour ago
The 'Clash of the Legends' featured Luís Figo, Ronaldinho, Roberto Carlos and a host of other stars showcasing their skills on court
cricket1 hour ago
In line with its ESG strategy, Taqa prices a $850 million 12-year green bond offering
energy1 hour ago
Growth was driven by notable increases in share prices for several companies
markets1 hour ago
China's foreign ministry responds it is not aware of the attack
americas1 hour ago
Despite the intense heat in the afternoon, 20,000 fans turned up to witness the first India-Pakistan clash in women's cricket in the UAE
cricket1 hour ago