UAE prepares for promising tourism season as ‘World’s Coolest Winter’ approaches

The UAE was ranked 11th globally on the list of the highest-performing tourism sectors worldwide, which is issued by ForwardKeys, a Spanish company that specialises in analysing travel and aviation databases in cooperation with the World Travel Market.

The UAE’s tourism sector has performed incredibly, according to international reports that highlighted a rise in the number of tourists arriving through the country’s airports, signalling a promising tourism season for the sector, as the launch of the “World’s Coolest Winter” campaign approaches.

The report showed that the UAE’s tourism figures are close to pre-pandemic and noted that the country would benefit from the momentum seen across the Gulf region as the 2022 World Cup approaches.

Dubai’s stature

A report by Standard and Poor’s (S&P) expects Gulf Cooperation Council (GCC) countries to welcome a huge number of visitors during the 2022 FIFA World Cup, with the UAE expected to stand to gain the most, due to its geographical location and distinctive tourism allure.

The report also highlighted the significant capacity of Dubai’s hotel establishments to attract tourists attending the World Cup, supported by daily flights between Dubai and Doha.

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Flight traffic

The Sharjah Commerce and Tourism Development Authority participated in the World Travel Market 2022 held recently in London, and held a series of meetings and events with 18 authorities from the public and private sectors, as well as a press conference, to promote Sharjah's tourist attractions.