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The Union Coop began their 47th National Day celebrations with sweeping promotions, worth Dh55 million, on 25,000 products at all their 14 branches nationwide. "This biggest ever promotion campaign in the region gives customers 50 to 60 per cent discounts," said Khalid Al Falasi, CEO, Union Coop.
Between December 13 to December 17, Union Coop is offering up to 50 per cent off on categories of fruits, vegetables, fishery, butchery, roastery and spice counter.
"The campaign, effective from November 27 to January 12, 2019, includes three special days when customers can buy their needs tax-free on December 29, 30, and 31," he said. "This is meant to check the impact of the VAT on customers' purchasing power."
Promising 200 lucrative prizes, including electronic gadgets, worth thousands of dirhams, Al Falasi said customers may visit any of the Union Coop 14 branches from 6:00am to 1:00am every day.
"Our three branches in Umm Suqeim, Al Safa, and Al Tawar will be open round the clock, though."
Expecting to sell over 100 million items during the 47-day promotion, Al Falasi said they are also expecting to see about three million customers during the promotion days. "Union Coop is now controlling and driving prices in the Dubai."
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