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Transit passengers to Dubai could soon leave the airport to experience the city, according to a proposal by the Dubai Airports that was unveiled on Tuesday.
"In Dubai, transit time will become tourism as passengers are encouraged to leave the airport to experience the city," the Dubai Media Office tweeted.
According to a video that the office tweeted, the 'Microcosm of Dubai' project proposes city-wide itineraries that guide passengers who are in transit in Dubai for more than four hours. Those in transit for under four hours will get a "virtual tour" of the city.
Nearly 4.5 million passengers transit through the Dubai International Airport every month, reaching more than 50 million a year. Of these, an estimated 46 million do not visit the city, according to the video.
#Dubai Airports proposes "Microcosm of Dubai" as part of @Dubai10X Initiative overseen by Dubai Future Foundation... In #Dubai transit time will become tourism as passengers are encouraged to leave the airport to experience the city.@Dubai10X #Dubai10X @DubaiAirports pic.twitter.com/iqQL4oPB8CMost passengers remain in the concourse, shopping or having food and beverages. The average spend of a visitor at the airport reaches Dh9, whereas those who visit the city can spend up to Dh1,000. Nearly 14.9 million tourists visit Dubai annually and the figure is expected to hit 20 million by 2020.
- Dubai Media Office (@DXBMediaOffice) March 6, 2018
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