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Apple's staff huddled like a sports team and chanted cheers, ready to welcome the throng outside their store.
At exactly 4pm, Apple rolled out the red carpet to its first customers on Thursday as it officially opened one of its first two retail outlets in the region at Dubai's Mall of the Emirates.
GALLERY: Fans throng UAE's first Apple store opening in Dubai
The second Apple Store in the region at Abu Dhabi's Yas Mall, was to open later on Thursday at 7pm - and the same fanfare is expected.
On Wednesday, Shaikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Emirates airline and Chief Executive of the Emirates Group, toured the Apple Store.
Ahmed bin Saeed opens world's biggest Apple store and the first in the Middle East in #Dubai at Mall of the Emirates pic.twitter.com/WrYB2ofTPK
- Dubai Media Office (@DXBMediaOffice) October 29, 2015Angela Ahrendts, Apple's senior vice-president of retail and online stores, graced Thursday's opening. She declined to give interviews, but she and other Apple representatives were visibly overwhelmed by the customer turnout.Love being back in the UAE, where we will open our first Apple stores in Dubai and Abu Dhabi tomorrow. pic.twitter.com/yP8havtxRe
- Angela Ahrendts (@AngelaAhrendts) October 28, 2015The first customer - a Chinese national - was reported to have been in queue since Tuesday evening. He declined to give his name.Winners of the annual Emirates Labour Market Award spoke about how they plan to use the money to build their dream houses, start businesses
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