Anna Thackray is on a mission to introduce the world to the stories and legends of the Gulf region
Now, they have put out a video of a camera strapped to the ride -- and it's not for the weak-hearted.
A promo video released on Twitter shows a car running along the track, before it climbs straight up the the vertical length at the end of the rails, and then comes down in a free fall.
Dubbed the most "heart-pounding roller coaster ride in the world", Turbo Track, or TT, will shoot a car at 102 km/h along a 180m steel track, and catapult guests vertically through the iconic red roof to a 64m height, before plunging them back at zero gravity.
The sight and the ear-shattering noise of the turbo-charged cars loaded with water-filled dummies shooting through the park's central roof are already triggering curiosity among park visitors.
"I cannot wait to try this ride. I think it is going to be a spine-chilling experience, said John Williams, a British tourist.
Adnan Alzabi, a self-confessed adrenaline junkie, said what excites him the most is the zero gravity plunge. "That is a rare feature. I want to experience that free fall," said Alzabi.
Speaking to Khaleej Times last week, Jesse Vargas, General Manager at Ferrari World said Turbo Track will live up to the Ferrari heritage.
"Its storyline and technology are deeply connected to the Ferrari heritage. The ride will offer guests the rare experience and chance to see the world through the eyes of a Ferrari test pilot," said Vargas.
The ride consists of two cars, each with a capacity of 12 guests, that can be loaded simultaneously. "The ride is designed to have both front facing and rear-facing seats that will offer guests two different kinds of experience. The emphasis is on the family experience when you sit face to face on the ride," added Vargas.
Turbo Track's inauguration makes it the third ride to be unveiled at the park in just 12 months, following the opening of Flying Aces and Benno's Great Race last year.
Vegas said TT is a monumental feat of engineering, which followed a highly complex construction process that saw a hole created right at the heart of the park. The design team included Intamin Amusements Rides of the Flying Aces fame, and architectural firm, AECOM.
Though Vargas did not reveal the exact design and construction cost, he said a total of Dh700 million have been invested over the past three years for the Park's expansion plan.
"As of today, we have a total of 35 rides and attractions at Ferrari world. By the end of 2017, the number will rise to 39," said the general manager.
Anna Thackray is on a mission to introduce the world to the stories and legends of the Gulf region
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