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Forts bathed in sunlight, large swathes of unexplored beaches, and moss-covered waterfronts that look like they belong in Scotland. All of these and more are right here in the UAE — and waiting to be explored, going by the latest video put out by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
Simply captioned ‘My beautiful country’, the video is in keeping with the new local tourism campaign launched by the Dubai ruler earlier this month, encouraging UAE residents to discover the hidden gems of the country.
The 45-day campaign, titled World’s Coolest Winter, aims to highlight the major landmarks and attractions that distinguish every emirate.
"Winter brings great moments and experiences,” said Sheikh Mohammed, upon launching the initiative. “Like everything else in the UAE, we aim to make every winter the best in the world."
He invited everyone to “explore the spirit of the country”.
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