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$55 million ‘most valuable watch ever created’ unveiled

Gemologists, designers and craftsmen had spent thousands of hours to get the watch right, said the jeweller.

The 55 million US Dollars (40 million euros) "Hallucination" watch set with a multitude of rare coloured diamonds is displayed at the booth of British jeweller Graff at the watch industry's biggest annual tradeshow BaselWorld on March 28, 2014 in Basel. - AFP

British jeweller Graff unveiled Thursday what it described as the “most valuable watch ever created” — a timepiece replete with more than 110 carats of diamonds costing $55 million (40 million euros).

Unveiled at the watch industry’s biggest annual tradeshow, BaselWorld, the glittering wristwatch, called “Hallucination”, is set with a multitude of rare coloured diamonds.

Gemologists, designers and craftsmen had spent thousands of hours to get the watch right, said the jeweller.

“The Graff Hallucination is a sculptural masterpiece; a celebration of the miracle of coloured diamonds,” said company chairman Laurence Graff in a statement.

“For many years I have thought about creating a truly remarkable watch that illustrates our all consuming passion for diamonds. The Hallucination has made my diamond dream a reality.”