How Indian-origin Ramaswamy is trying to stand out from others in US Presidential race

Indian-American entrepreneur and Republican presidential candidate Vivek Ramaswamy — aiming to distinguish himself from the other contenders, his unique selling point (USP) — is leaning into “economic populist messaging”, The Hill reported.

While campaigning, he is talking about “revolution” and labelling his opponents “super Political Action Committees (PAC) puppets.” He is applauding small-dollar donations and calling his campaign a “grassroots uprising.” The entrepreneur is also criticising the mainstream media while praising the anti-establishment figures on both the right and left.

Parts of Ramaswamy’s rhetoric echo that of insurgent figures across the political spectrum, including former President Trump and Senator Bernie Sanders.

However, as the young tech investor aims to shake up the GOP primary, the “progressives” want no association with him, as they see him as “Trumpian” in style and substance and denounce any crossover between his campaign and their favourite figures on the left, as per The Hill.

“Revolution over reform,” Ramaswamy, a 38-year-old biotech entrepreneur, wrote on X (Formerly Twitter) this week, aiming to inspire a groundswell of support from the outside.

Many of his critics call him “offensive” and view his campaign as a grift taking parts of both parties’ populist streaks as he sees fit.

“He’s a fake populist using revolutionary language to cover for a largely billionaire-friendly agenda,” Krystal Ball, host of the podcast ‘Breaking Points’ and author of ‘The Populist’s Guide to 2020’ told The Hill. “He does not want to get money out of politics.”

“He does want to protect fossil fuel profits. And he would keep the war machine churning in China and Mexico,” she added.

Ramaswamy also came under fire for using the word “hoax” in the same sentence as climate change during the Fox News debate in August and is socially conservative on issues like transgender rights and affirmative action. He most recently caught the ire of civil rights leaders for characterizing Rep Ayanna Pressley (D-Mass.), a Black congresswoman and Squad member, as a “modern grand wizard” of the KKK — a comment he did not retract, The Hill reported.

But, while his policy positions and personal gripes about “woke” identity politics are indeed objectionable to Democrats, Ramaswamy does overlap with the left when it comes to certain areas of campaign strategy, such as his broad critique of the country’s establishment class.

“He is a shape-shifter with no conviction whatsoever,” said Nina Turner, a top surrogate and former co-chairwoman of Sanders’s 2020 campaign. “The type of revolution he is calling for is one towards … bigotry and hatred,” The Hill quoted her as saying.

Bernie Sanders, whose presidential campaigns are synonymous with the word revolution, effectively criticized decades of centrism by pointing out politicians’ ties to corporations.

The senator’s embrace of small contributions was part of a larger rejection of super PACs spending millions of dollars to influence policy in Washington. Many progressives have won down-ballot with that approach.

“People like myself or Senator Sanders or anybody else that’s considered a leader on the progressive left, members of the Squad and others, are really just calling for wholesale systemic changes that will help lift material conditions,” said Turner. “Even for people who may not even believe in the change we’re calling for.”

As it became a powerful mobilizing tool on the left, according to the progressives it was Trump who, in their eyes, cynically was able to rally enough people around those grievances to make it worth replicating on the right. The Liberals see Ramaswamy’s use of grassroots messaging as equally brazen and prefer to link him to the former president than the progressive movement’s parallel appeal.

“Trump is really the one who first rolled out this rhetorical style on the right, and I see Vivek as taking his inspiration from Trump and trying to copy his political formula,” said Ball.

Peter Daou, a prominent activist and critic who has been outspoken against President Biden and ‘centrist Democrats’, said that Ramaswamy’s language is “not particularly innovative”. But it does come with a very specific warning for the party in power looking to remain in the White House.

“I see it as typical populist language, but from the right,” he said.

Free-flowing talk about a revolution and emphasis on the need to form a “multiethnic working-class” coalition come with their own challenges for Democrats, especially when the Trump wing also uses such tactics effectively for their side, The Hill cited some 'progressives'.

The fact that Biden doesn’t speak that way, and is not offering a similar rhetorical counter, could be problematic if faced with another populist opponent, some on the left argue.

Notably, the Biden administration is filled with Democrats who are “less outspoken” about political uprisings, insurgencies and movement politics and govern in a more traditional way. Some Democrats have expressed concerns about that when faced with rivals like Trump and Ramaswamy as a newer face, according to The Hill.

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