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Endurance Lifestyle: Celebrating the 'Sport of Shaikhs'

Endurance Lifestyle, dedicated to horse racing and riding, is a tribute to the peaceful and productive relations between Italy and the UAE

Endurance Lifestyle is a format event that takes place each year in Italy in enchanting locations throughout the amazing Italian territory. The 2015 edition took place in Tuscany; the Hippodrome of San Rossore and the Regional Park Migliarino San Rossore Massaciuccoli were the main spots.
The most important and ancient horse competition in Italy, Endurance Lifestyle is organised by the Italian marketing, communication and event management company, SistemaEventi, and features Meydan as its main sponsor.
The aim of the international event is to merge the deepest nature with an endurance sport, and precisely with the 'Sport of Shaikhs'. Endurance Lifestyle hence is dedicated to horse riding and horse racing. In this, Endurance Lifestyle is also a tribute to the peaceful and productive relations between Italy and the UAE. It is also conceived as a moment for the promotion of mutual economic development and for the creation and fostering of synergies between Italy and the UAE. Indeed, beyond the discipline of endurance, Endurance Lifestyle has become a kermesse full of initiatives and events of excellence, developed in a four-day span fully dedicated to sport, business, networking, culture, tourism, social responsibility and entertainment. 
This year, Toscana Endurance Lifestyle 2015 took place from August 20 to 23 in San Rossore, Pisa. The event was attended by the leadership of the UAE: His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, and Shaikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, among others. Furthermore, an international symposium was organised on August 20 at the Pisa Chamber of Commerce and important dignitaries including Saqr Nasser Al Raisi, UAE's Ambassador to Italy; Mohammed Mattar Al Shamsi, Senior Manager EDSD at the Khalifa Fund for Enterprises Development; and Salman Lutfi, Founder of the Lutfi & Co. law firm, among others, debated new business opportunities for the Italian enterprises interested in developing their business in the UAE market.