West Bank city pins tourism hopes on Unesco listing

In the ancient city of Jericho in the occupied West Bank, a prehistoric site has raised Palestinian hopes of a tourism boom after Unesco declared it a World Heritage site.

Just a few dozen visitors braved the midday sun to stroll around Tell Al Sultan, where archaeologists have unearthed evidence of community life dating back about 10,000 years.

Passersby may not spot the inconspicuous mound tucked away on the edge of Jericho, but it drew international attention in September when it was added to Unesco's World Heritage List.

Residents celebrated with fireworks, well aware that such recognition could change their fortunes.

"For the first time, I felt that there was justice in the world," said Jericho mayor Abdulkareem Sider.

"Hopefully it will have a significant positive impact on the number of tourists," he added at his office in city hall, where paintings of Jericho's heritage adorn the walls.

Jericho boasts a wealth of ancient sites, including the extensive mosaics of Hisham's Palace, an early Islamic site which Palestinian officials hope will be next to get a Unesco listing.

A monastery clings to the Mount of Temptation, where Christians believe Jesus struggled with Satan for 40 days, while other biblical sites are dotted across the landscape.

But despite such cultural treasures, visitor numbers remain relatively low.

In the first half of this year, there were 32,535 hotel guests in the Jericho area, according to the Palestinian Central Bureau of Statistics.

That compares to 221,377 in Bethlehem, the West Bank town celebrated by Christians as the birthplace of Jesus.

A Chinese tourist outside Tell al-Sultan admitted she had no idea about the ancient site, telling AFP she was only brought to the adjacent restaurant as part of a bus tour.

Despite the fanfare surrounding the Unesco announcement, just a few signs at Tell Al Sultan explain the historical significance of the site where a permanent settlement had emerged by the 9th to 8th millennium BC.

Maddie Oto, a 22-year-old American student on an educational tour, suggested the site needs better labelling to make it accessible.

"You have to come here with a guide, to learn the things that we're learning," she said at Tell al-Sultan, while a cable car overhead carried visitors to the Mount of Temptation.

Mohammed Mansour, in charge of developing Jericho's archaeological sites, is mindful of the shortcomings but says improvements are on the way thanks to funding from Italy.

"We will make a new museum with a new entrance, with a walkway for visitors, and also to protect the site, putting some shelters in some areas," he said.

Mansour's face lit up as he talked about the 29 cultural layers found at Tell Al Sultan, where thousands of years ago residents were able to build steps up a tower and begin community living and a belief system.