The naming event will take place during the attraction’s grand reopening on October 1
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In an online world where viral trends can shift in an instant, the "exploding watermelon" video may have set a high-water mark.
The digital news site BuzzFeed on Friday showed just how quickly a mindless act can gain notoriety, using Facebook's new live video service for an event in which its team placed elastic bands around the melon until it exploded.
The spectacle quickly gathered steam on social media, and at one point more than 800,000 people were viewing live, waiting for the watermelon to explode.
Moments later, the cached video had more than 4.4 million views and generated over 314,000 comments on Facebook.
"I want to stop watching so bad but I'm already committed," one Facebook user wrote.
"When my husband comes home and asks me what I did today, I'm not certain he will understand how I couldn't stop once I started," another said.
I made a vine of this wonderful moment. I couldn't resist ?? @buzzfeed @JamesHarness @theseamar #watermelonexplosion https://t.co/PeEK2si5U9The live event featured BuzzFeed's Chelsea Marshall and James Harness in hazmat suits placing rubber bands one by one around the watermelon's middle, counting out each time.
- Sophie (@sofianako) April 8, 2016
BOOM https://t.co/7zMN7w3sZCAnalysts meanwhile looked for lessons for struggling news media organizations.
- BuzzFeed (@BuzzFeed) April 8, 2016
The naming event will take place during the attraction’s grand reopening on October 1
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