How to stop ‘phubbing’ and be more present

One evening, as I sat across the table from a friend, I noticed (more than usual, that is) she was checking her phone from time to time (notifications were muted but there were the optics of blinks each time something popped up). This was on a weekend, and she had just been telling me how she has decided to not even look at work mails or messages on her “off days”. She was probably checking out social media or some messaging apps (I didn’t dare ask). She was also smiling while looking at her phone, whereas she looked rather glum while talking to me.

So, my first reaction was: am I so boring now that people are finding it onerous to sustain five minutes of talk time with me? And, would they prefer checking out a new status message than according me the status of a conversationalist?

Later, when I discussed the matter with someone else, he said, “Oh, you poor thing, you’ve been phubbed — but then, you do the same thing. The phubber has been phubbed, just deserts I say!”

That’s when I first heard of ‘phubbing’. Rather late in the day — the term was first coined in May 2012, when, according to healthline.com, “An Australian advertising agency created this word to describe the growing phenomenon of people ignoring their friends and family who were right in front of them and instead scrolling through their phones.”

On Solitaired.com, my go-to zone for playing Phrazle, there was a survey conducted of 1,000-plus Americans, asking them if they have been phubbed. The numbers were startling: 98 per cent replied in the affirmative. According to an article on digitalinformationworld.com, that reported on this survey, “28 per cent claimed to have been phubbed by their significant others and 47 per cent stated that their significant others do this almost every day.” Significant others were followed by best friends, followed by mom, brothers, sisters, child — and the most least likely to phub you on the list was your dad followed by your boss. “The most visited site while phubbing according to the survey was TikTok, followed by Instagram, Reddit, Twitter and, lastly, Facebook.”

Today, phubbing is a ubiquitous phenomenon, we do it anywhere, anytime and often without apology, says Dr Tara Wyne, clinical psychologist, Lighthouse Arabia. “People behave like they are absolutely entitled to look at their phone as though it were critically important. They may well be glancing at Instagram or a WhatsApp message, but what they are doing is immaterial, they simply feel compelled to touch base with their phone no matter what the occasion.” The person they are with may find this rude and insensitive, but their reactions and feelings are ignored.

In Dr Tara’s work with clients, this is most often relayed by anxious parents whose children’s major relationship is with their phone — not people. Then, there are spouses who complain that despite having very little protected time together in a busy day, they find each other scrolling through Instagram or FB or starting a “quick Zoom” over dinner. “Again, this becomes almost a reflex. It causes us to miss signals and cues and bids for attention by our partner. We basically are privileging our phone over our partner. This causes a small tear between the couple each time — which isn’t acknowledged or repaired because it’s considered merely normal and instinctual now.”

Being a ‘pathological phubber’

Niranjan Gidwani, consulting director and member of UAE Superbrands Council, admits to both “being at the receiving end, and being a culprit”. “Phubbing as a phenomenon is increasing manifold, and all of us are culprits of what we are doing — at times, without even realising what we are doing.” He breaks down his being a phubber into two parts. “At the work end, I have probably been a bit more organised… if there is an important one-on-one meeting, I try and ensure my phone is mostly stashed away, so I can pay attention to what is being said. And whenever I led meetings with teams, I established a system where we put phones off and kept them on one table, and looked at them only during breaks.”

But at home, or when Niranjan is with friends, “because the relationships are closer, I take more liberties, get a little more slack”. What bothers him on this front is that it’s not always that he’s checking out important messages — “I look at the silly stuff too”. He’s now making a conscious effort to curtail this tendency to phub, but, of course, it’s easier said than done!

It’s impossible to hear a loved one say that you were not present or available to engage with them and not be affected by it, says entrepreneur and influencer Myriam Keramane. It makes her feel guilty, because “if I’m honest, I am a pathological phubber… We all want to be active participants in the lives of those we care about — apart from being a businesswoman, I’m a mother, a friend, a daughter, and each of these roles is incredibly important to me — but I’ll be the first to admit that I struggle to put my phone down.”

The impact of our phone usage sneaks up on us because we still fool ourselves that our phone usage is functional and necessary rather than elective and voluntary, is how Dr Tara sums up our tendency to phub on reflex. Phubbing becoming so universal makes us less attuned and careful of each other’s feelings and needs. “It’s becoming ordinary and commonplace that our phone behaviour causes relational harm to others which we ignore or minimise. Essentially, over time, this phenomenon is causing more neglect, inattention, and feelings of abandonment within relationships.”

Phubbing at the workplace

We all have phones that ding like crazy with new mail and text notifications and we all want to multitask to clear these messages, points out Mary Grothe, founder and CEO of House of Revenue, an American firm that specialises in strategic revenue growth within the corporate sector. “However, it’s gotten to the point where people are multitasking on their phones while also having in-person meetings. While this is a highly prevalent behaviour, it doesn’t make it right. The consequences are loss of proper etiquette and sending the wrong message that using or answering our phones is more important than the person in front of us.”

Rohan Siroya, CEO, Evermore by Siroya ALTR, admits that mobile devices are perhaps the most significant differentiator in how his company works: “being in an industry focused on customer service and sales, we are constantly on our phones”. But “I have seen workflow breaking down, and it has been straight up insulting to the person leading the meeting when a phone interruption comes into play.”

Myriam while playfully referring to herself as a “serial offender”, acknowledges how disrespectful it must seem to be distracted by a phone in a professional setting. “The consequences of phubbing in the workplace are a loss of respect, integrity, and a drop in customer experience. That’s devastating. I would be horrified if a client or associate ever felt snubbed in my business… I think we need to set business boundaries to support our clients and staff. Some organisations might benefit by instilling a zero-devices policy when on active duty.”

If your boss insists on being on their phone while you’re speaking, they might be feeling overwhelmed and trying to multitask, says Melissa Whitehead, branding and PR

professional, Prestidge Group. “But this can lead to them potentially giving you half-hearted answers and doesn’t provide space to discuss all possible scenarios or brainstorm more ideas.”